Every Door Direct Mail™ for Franchises

The Every Door Direct Mail™ (EDDM™) Program has been a tremendous profit generating tool for small businesses, but that doesn't mean that franchisees and chains are not going to benefit from it as well. Many franchises use the EDDM™ program to promote their many locations. It is best to start with one location to see what the program can do for your particular business. After the initial mailing, companies can gauge just how effective this program will be. The first corporate mailing will generate revenue and awareness to a company so that their franchisees can also take advantage of this program at the individual level. Once they see the revenue generated by the corporate mailing, they will definitely look into promoting their specific location.

Franchisees follow certain rules and regulations. When corporate assures them that a marketing campaign works and that it is definitely worth it to try for their location, they are more willing to dive into that marketing arena. Corporate should encourage the use of the EDDM™ Program so that their franchisees are able to reap the rewards, increase sales, and generate more customers. More revenue coming is a win-win for everyone! Corporate is gaining market share and the franchisees are making more money and opening more locations!

The more marketing you do for your company, the more that your company will gain awareness amongst your target audience. The EDDM™ program is both affordable and advantageous to small and large franchising companies. The franchising companies that want to reap the benefits of this great program should definitely look into this program to gain customers and close more sales. One of the best times to advertise using the EDDM™ program will be before the grand openings of new franchises. Two weeks before the actual opening will be the ideal time to mail out a postcard announcing the new arrival.