Monthly Mailing for Contractors

Increasing sales and profits doesn't have to be hard. When you use the Every Door Direct Mail (EDDM) Program effectively to mail out your promotions and advertisements, you are able to reach those customers all around you in your local area. Getting your advertisement in their mailboxes forces them to look at your offerings and current specials. Anytime that you can have someone look directly at your marketing material, it is more likely that they will close a sale with you.

The question is always how do you do it? You have to effectively know who you want to target and what you will offer that will make them want to take advantage of your offer. For contractors, the more reason that you give them to purchase, the more likely they will close the sale with you. Remember, people won't buy until you give them a reason. And if you look hard enough, there will always be a reason to advertise. Anytime of the year, you can run a special on roofing, painting, remodeling, or even handy man services. Depending on if your business plan allows, you can run a special every month! These monthly promotions that you offer to your customers through EDDM is a way that you can 1) connect with them, 2) attract new customers and 3) maintain loyal customers.

EDDM mailing is very important and useful due to the fact that it is so easy and it takes so much stress out of your day. You definitely have enough to worry about with your daily business operations that you don't have the time to mess with mailing paperwork, bundling, and lugging pieces to the Post Office to mail. Saving yourself time and money to focus more on your customers and how you will be able to serve them is definitely your biggest priority.