Fall Clean-Up? Promote Seasonal Landscaping Packages by Mail

Fall is a prime time to sell seasonal landscaping packages. During this time, homeowners start to notice the existence of leaves and debris, and will often become interested in clearing overgrowth or handling other landscaping issues. You can use the opportunity to offer your help, but how do you ensure people are aware of what you offer?

Direct mail, in its many forms, can put your offer in the hands of your target market, letting them know that landscaping design is available in their area to help your potential customers transform their outdoor spaces.

Keep reading to learn how to:

• Develop targeted, simple packages that draw people in
• Leverage a clear call to action (CTA)
• Track the follow-up of each mail recipient
• Use Taradel's tools to make this process as easy as possible.

Who is the Target Market for Fall Landscaping?

In addition to business clients, landscaping's primary buyer is single-family homeowners, especially those near leaf-heavy tree cover come fall. The area can become full of debris, leading to the choice of either investing a lot of time and effort into clearing the area or hiring a seasonal or year-round garden maintenance team.

Among these groups, you can expect the primary audiences to be:

• Recent movers who want a fresh home featuring seasonal plants
• Busy families without time to tend the garden
• Older homeowners who desire a safer garden
• Individuals who cannot perform the role themselves for any reason
• Wealthy homeowners who wish to outsource the work

Focusing on these groups and promoting a garden transformation gives you the potential to achieve the highest ROI for your efforts. However, if your data says otherwise, we recommend following your own information and conclusions, as your local area may be quite different.

Why Fall Landscaping and Not All Year Round?

While you also want to promote your services throughout the year, fall offers specific and obvious tasks that you can leverage in your promotion, including:

• Site walkthroughs to identify cleanup priorities
• Clearing leaves from the garden and sidewalk
• Removing fallen debris
• Preparing the garden for the winter
• Clearing pathways to prevent slips

Framing these around both convenience and safety can appeal to several of your recipients' concerns. Focusing your promotion to specific times of the year can also protect your budget, as you might otherwise be sending promotions more regularly.

Why Direct Mail Works for Seasonal Landscaping

Having a constant, tangible reminder of a task can be very helpful for your service, especially if nobody else wants to do it. Physical postcards that people put on their fridges, or letters that sit on countertops waiting to be actioned, are much more potent than an easily-ignored email.

If people use a trackable QR code to link to your website, you can then determine either precisely who looked into your offer or which regions are more likely to investigate. Then, you have the option of retargeting them later with a CTA that includes a reminder and a limited-time incentive.

If they've signed up online but never clicked on "Buy", then you have further opportunities, and you can even investigate options such as combining direct mail with digital efforts, too.

Frequently Asked Questions 

How Should a Business Professionally Describe Landscaping Services?

When describing your business in a direct mail promotion, lead with the key results that homeowners will care the most about. For example:

• Tidier yards
• Safer walkways
• Less work
• Opening up the space for use
• Impressing the neighbors

Also, clearly describe the scope of your work to avoid confusion. Define what you do and, if necessary, what you don't do. Then, make sure to mention your credentials so that your promotion appears more professional than other offers, too. These include:

• Insurance
• Certification and licensing
• Review scores
• Popular clients

Each of these adds more to the idea that you are a team to be trusted.

Can You Do Landscaping All Year Round and Promote It?

You can certainly perform landscaping throughout the year, and you may want to offer seasonal services on a subscription basis. However, the scope of your work will change season by season, and as such, you may want to adjust your direct mail marketing to match the work clients will expect you to perform. For example:

• Fall: Debris cleanup and plant bedding reset
• Winter: Storm and snow cleanup
• Spring: Resetting of plant beds and pruning
• Summer: Upkeep and lawn edging

So, be careful not to make promises of work that will be unnecessary at certain times of the year.

In Which Fall Month Is It Best to Plant Landscaping?

You will want to focus your promotional effort just before times when there is cooler soil and reliable rainfall. This way, you can expect to receive bookings right on time for better landscaping success.

By mailing people early enough to plant hardy, seasonal plants before the winter freeze, you can ensure that any landscaping will look its best all the way through to the spring.

Leverage Taradel's Self-Serve Platform

Mail early, before the frost settles in, and secure those bookings to enjoy tangible results in your seasonal landscaping efforts. Then, scale up on the routes that show the best results, as your work may lead to word-of-mouth growth as neighbors see the garden.

Here at Taradel, our self-serve mailing platform can guide you through the process of designing and launching your mail and digital promotion. To make things even easier, we offer free, professionally designed postcard templates you can customize in minutes—each 100% USPS-compliant and built to perform.

From there, be rewarded with precise user data to continue iterating on your marketing. Finally, follow up with those who “add something to the cart” but don’t finalize their purchase.

We know how to make the process of appealing to your target market as easy as a few clicks. Unlock all these tools—and more—today, and discover how we can instantly boost your outreach moving forward.