As a franchise marketing professional, we know it’s important to stay up-to-date on franchise news and marketing best practices. Here are some pieces of news that caught our attention:
· Subway, the world’s leading franchise sandwich chain, is gearing up for a marketing makeover with a new CMO.
· According to a recent article in Forbes, content marketing is evolving. To stay ahead of the competitions, marketers will have to prepare for these seven major changes in 2016.
· What does it take to make a franchise successful today? According to Business Review USA, these seven traits make for a winning franchise.
· Chief Marketing Officers weigh in on using analytics to improve marketing efforts and measure results in Franchise Update’s recent CMO Roundtable series.
· Technology has become an essential component of running any successful business, especially in helping franchisors communicate with franchisees nationwide. Franchise Update shares how franchise brands are using technology abroad.
· Is mobile a part of your marketing strategy? According to Direct Marketing News, a new study shows that more shoppers click email content on their mobile devices.
· 7-Eleven proposes that many returning veterans would make excellent small business owners, and wants to give them a break on the cost of obtaining a franchise.
Avoid these pitfalls, like disparities in expectations and skills, that can ruin marketing and IT’s collaboration at the corporate roundtable.