As franchise marketing professionals, we know it’s important to stay up to date on franchise news and marketing best practices. Here are some pieces in the news that caught our attention:
- A new year is upon us. And with that, a new set of predictions for the year ahead. What’s in store for marketers in 2016? Ten experts share their forecasts with Inc.com.
- Domino’s is using big data to better understand and target its customers. Remember to be respectful and provide value when asking customers for more information.
- For good or for bad, did your franchise make Entrepreneur’s list of The Best and Worst Franchise Marketing Campaigns of 2015?
- Is your franchise’s president or VP always the company spokesperson? A recent Harvard Business Review article suggests extending your reach beyond the C-Suite for more referral traffic and a higher conversion rate in your content marketing efforts.
- Entrepreneur shares the “big takeaways” – like top-performing industries and a breakdown of this year’s rankings – from its recent Franchise 500 list.
- Is improving your relationship with franchisees on your list of New Year’s resolutions? If so, allBusiness shares five keys to a strong franchisee/franchisor relationship.