The real estate market is changing fast — and staying competitive means knowing where, how, and why other agents are investing their marketing dollars.
That’s exactly what our newest research uncovers. Based on fresh survey data from real estate professionals across the country, the 2025 Real Estate Marketing Survey reveals the top-performing strategies agents are using right now to drive growth, generate leads, and close more deals.
In April of 2025, Taradel conducted a thirty-one question survey of 50 real estate business professionals and advertisers. The goal? To gather feedback on current real estate marketing practices, preferences, trends, and overall efficacy. The survey was conducted via an online SurveyMonkey questionnaire and includes perspectives from both seasoned and newer professionals in the field.
What’s Inside the Report?
Our free, 14-page report uncovers the marketing tactics, strategies, and preferences of real estate businesses across the nation. Plus, get answers to key questions like:
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How much do real estate businesses spend on marketing?
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Which marketing channels deliver the highest ROI?
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What are the biggest challenges facing real estate businesses in 2025?
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Which type of lead is most valuable?
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How has AI affected real estate marketing tactics?
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And so much more!
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Whether you're an independent agent or part of a larger brokerage, this report is packed with insights to help you build smarter, more effective campaigns in 2025.
Don’t miss out on the trends shaping the future of real estate marketing.