[VIDEO] Taradel's 2024 Real Estate Survey Results: Top Strategies of Realtors Revealed!

In this video, we dive into the results from a recent study conducted by Taradel LLC. These results reveal insights and predictions from forward-thinking real estate professionals regarding the industry's 2024 trajectory. 

Want more insights into the future of the real estate industry? Download our free, 23-page report that uncovers the marketing tactics, strategies, and preferences of realtors across the nation. Plus, get answers to important questions:

• Which marketing channels yield the highest ROI for realtors?
• What are the biggest challenges facing the real estate industry in 2024?
• Which type of lead is most valuable for real estate agents?
• How do industry professionals foresee the 2024 housing market?
• And so much more!

FULL VIDEO TRANSCRIPT:

"Hi! My name is Riley and today I'm going to walk you through some of the key findings from Taradel’s 2024 Real Estate Marketing Survey. In October of 2023, Taradel conducted a twenty-nine question survey of 40 Real Estate professionals with the purpose of identifying trends, marketing tactics, preferences, and feedback within the U.S. real estate industry.

So, let’s dive into the results:

Methodology

92% of respondents operate primarily in the residential real estate sector

60% have over 10 years of real estate experience & 43% have over 20 years!

95% perceive the level of competition in their local marketing as very or moderately competitive.

Industry Predictions

72% believe the real estate industry will either improve or remain steady

62% believe that economic factors will most significantly impact the real estate business

The majority predict that the inventory of homes will moderately increase heading into 2024

Marketing Challenges & Goals

The top challenges facing realtors are: #1 Lead Generation & #2 Budget

The main goals of realtors are: #1 Acquire new clients #2 Generate Leads #3 Brand Awareness

Multichannel Marketing

85% of realtors use at least 2 marketing channels to meet sales & marketing goals

Direct Mail, Email, and facebook ads are the top marketing tactics realtors will use to reach buyers and sellers in 2024 Now let's get into the marketing mix of realtors.

Digital Marketing

In today's digital world, it's crucial for realtors to create and maintain a digital presence. Which is why 100% plan to increase or remain steady with their digital marketing.

Facebook is the social top social channel for realtors – with 80% currently using it and 64% planning to over the next year

Direct Mail

Due to its tangible and personable nature, direct mail is the #1 results-dirver for real estate businesses Because of this, 88% of respondents plan to increase or maintain direct mail efforts over the next year.

Tracking, Managing, Planning & Designing

The majority of realtors spend a maximum of $500 per month on marketing

The majority of real estate businesses plan their campaigns weeks, months, or even a year in advance

The biggest pain point in realtors marketing strategy is audience targeting

68% say access to performance tracking is extremely important

65% of realtors prefer to use a self-service platform

Conclusion

These were just a few of the key findings from our 2024 real estate marketing survey. To download the full 23-page report for free, head down to the link in the description."