How A Professional Design Affects Your EDDM
Published by
Chris Barr
on
How important is it to use sharp and interesting images in your mail piece? It plays a major role because the images are what your reader looks at to get a sense of what you offer and how you work. Even just one small blurry image will throw off your whole piece. It makes your mailer look less credible and professional. The better quality your images, the better your chance of a response. Your mailer needs to represent you and your company effectively and confidently for it to be successful. Having a professional looking piece is like meeting someone for the first time and making a great first impression. You want your customers to look at your piece and think, "wow, what a great piece, they obviously know what they're doing!"
Your mailer can speak volumes and when you aim to say the right things about your products and services, that will only convert your recipients into customers. In addition to what your piece looks like, you have to incorporate that with the theme you want to convey. Not only will your mailer be received well if it is professional, it can encourage those customers that were on the fence about your company to make a call or close a sale.
There are so many factors that influence how effective your mailer is, and one of those is your design. To get the most out of your mailers, you want to make sure that you have all your ducks in a row. Many people think that sending out a couple thousand mailers will guarantee a response, on the contrary, there are a few questions that need to be reviewed about your design/layout before you can expect a response.
Is your text clean and legible?
Is your offer or call to action featured and stand out?
Does your piece look professional?
Are the pictures sharp and attractive?
Will this design/layout appeal to the majority of the area you are targeting?
These are all important questions that need to be considered about the design and lay out of your mailer and by asking yourself these questions before you begin your mailing campaign, you can expect great response back!