How Digital Marketing Improves The Quality of Plumbing Leads

According to Verizon and Lifewire, over three-quarters of small and medium businesses are beginning to accept the use of social media, saying that it actively drives growth. In similar areas, other digital tools can help you find serious plumbing leads, making your efforts to find new customers more fruitful. However, if you're not used to doing this as a plumbing business, what does it entail, and what should you expect to happen during the process?

Below, we expand on how tweaks to your strategies can help build the quality of your leads before you even consider buying another ad. For example:

  • Focusing on local plumber SEO
  • Using smart retargeting
  • Building a conversion-based website
  • Tracking your efforts and successes

Learn more about what each of these means, then discover how Taradel's multichannel marketing platform can help you gather even more leads through direct mail and digital marketing.

How Digital Marketing Boosts the Quality of Plumbing Leads

Digital marketing is a powerful tool that allows for much better tracking and targeting of those you wish to promote to. You can target individuals by location and hyperfocus on potential customers based on things as specific as exactly what people searched for on Google. When this occurs, you can create better leads that offer you benefits such as:

  • More focused responses from potential customers
  • More trust from those who might contact you due to seeing good reviews
  • Additional customers from a tighter area due to geographic targeting
  • Real-time data on your promotional efforts that you can then iterate on

77% of SMBs have even combined this effort with direct mail, seeing the benefits of creating a multichannel promotional effort. Those receiving both advertising efforts tend to consider the SMB a key service provider in their area.

What this looks like in real terms is a caller contacting you who:

  • Can describe their issue clearly due to the available information
  • Knows what you offer due to an ad or a physical postcard
  • Has an address inside your core service area
  • Accepts your pricing based on an up-front ad
  • May ask about other services they have learned about from ads

You may even be able to target emergency plumbing leads, such as those experiencing a plumbing disaster right then, due to the Google searches they are performing.

When Your Lead Sources Aren't Effective

It's also important to understand when your efforts are not bearing fruit. You can learn from these to find yourself a better way to contact potential customers.

For example, if you receive a high volume of calls, but don't manage to book many customers, it may suggest that there is a mismatch between your messaging and what people then receive on the phone. Similarly, a high bounce rate online can indicate that the landing page does not meet expectations or that you lack sufficient information to guide customers through your conversion process.

These issues can often lead to a rising ad spend without a corresponding increase in revenue, as the ads have not resulted in a boost in uptake.

Local SEO for Better Plumbing Leads

One of the best ways to ensure that people know and understand your offering, as well as establish trust, is to focus on local SEO. As a plumbing company, your need to be physically present to perform your role means that local SEO is crucial for being noticed.

Better SEO also boosts other things that can ensure people understand your offering, such as:

  • Humanization of your business through photos
  • Visibility on Google Maps
  • Positioning in online search schemas
  • Clear communication of service times

As one in five searches now start within a map app, according to BusinessTechWeekly, this suggests that many people are looking for a nearby source of help.

Five-Star Reviews Build Trust and Lead Quality

Any positive ratings you receive are a valuable asset in the online space. Many homeowners consider a high star value on Google and other online review sites to be a guarantee of better workmanship, and detailed reviews that describe a positive experience can act as further reinforcement.

You may also want to moderate these reviews by replying to each one and confirming positive interactions to build a positive online presence. A good reputation reduces the cost per lead. Should there be negative reviews, use them as a sincere opportunity to improve and fix the service gaps they suggest to reverse this trend.

Leverage a Conversion-Focused Website

When people visit your site, it should be designed to guide them through a funnel from the first page to a request for an appointment. 

In 2025, one of the most effective ways to achieve this is by incorporating live chat into your website's offerings, which can often increase conversions by over 10%, according to G2.

Having a real person respond to each message and ensuring people receive the information they need can be a powerful tool for making them feel catered to. It can lead to the feeling that they will receive personalized service moving forward.

Launch a Multichannel Campaign with Taradel

Whether you are looking for emergency residential or commercial plumbing leads, Taradel can offer you both the support to create digital ads and physical direct mail postcards, synchronized to boost each other's results. Taradel's digital tools allow you to track everything from a postcard QR code landing page to individual postcards and how your efforts impact your marketing efforts. 

You can then use this information to track your leads' online-to-offline conversions, helping you justify the budget they require to both owners and investors. It also means you can access all the data you need to continue refining your promotional efforts.

Receive Better and More Qualified Plumbing Leads

Pairing direct mail with PPC for plumbers may well be the secret ingredient you need to see better ROI in all your marketing efforts. So, either boost your marketing budget or focus more of it on plumbing leads via Taradel's multichannel promotional tools.

Launch your first combined physical and digital campaign today and watch every click as it comes in. Sign up today and work with Taradel to ensure you get the response you deserve.

Back to Blog