Why Nextdoor is a Game-Changer for Home Service Businesses
If you're in the business of landscaping, remodeling, HVAC, plumbing, roofing, or any other home service—there’s one platform you shouldn’t overlook: Nextdoor.
Nextdoor isn’t just a social platform. It’s a hyper-local network of neighbors who trust each other, talk about home projects, and rely on recommendations. And if you’re trying to reach homeowners in your community, this is where they’re spending time.
Let’s start with the numbers...
- One in three U.S. households are active on Nextdoor, making it one of the most locally concentrated platforms out there.
- 77% of Nextdoor users are homeowners—the exact audience most home service businesses want to reach.
- 67% of users share recommendations on the platform, making it a goldmine for word-of-mouth referrals—still the #1 most valuable lead source for contractors.
- And here's the kicker: Nextdoor users are 161% more likely to be interested in remodeling and construction topics and 141% more likely to be interested in home improvement.
It’s no wonder so many local businesses are turning to Nextdoor to grow their reach and reputation.
What Nextdoor Ads Look Like
Nextdoor ads are designed to blend in naturally with neighborhood conversations. They don’t feel intrusive—instead, they feel like helpful recommendations from a neighbor who’s “in the know.”
There are four main ad types to choose from, depending on your goal:
1. Sponsored Posts
These show up in the neighborhood newsfeed and look like standard updates—perfect for promoting your services, new offers, or seasonal campaigns.
2. Local Deals
Want to run a special promotion? Local Deals are perfect. They appear in a dedicated “Local Deals” section and in users’ newsfeeds. Great for time-sensitive offers like “10% off gutter cleanings this week only.”
3. Business Posts
These are organic-style posts that let you share tips, updates, or helpful content. Think of them as community engagement tools—not direct ads, but relationship-builders.
4. Neighborhood Sponsorships
These premium placements let you “sponsor” certain sections of the app like the Marketplace or Real Estate tab. If you want top-of-mind awareness and recurring visibility, this is your format.
Nextdoor Ad Goals & Formats
Not all ads are created equal—so how do you pick the right format for your objective?
|
Your Goal |
Best Format |
Key Details |
|
Increase website visits |
Sponsored Post |
Use image + CTA like “Visit Website.” Upload images in both rectangle & square. |
|
Promote a sale or event |
Local Deal |
Include promo details + CTA like “Shop Now,” “Call,” or “Message.” |
|
Get more direct messages |
Sponsored Post |
Use CTA button for direct messaging in the Nextdoor inbox. |
|
Boost community engagement |
Business Post |
Share helpful updates and maintain a community-first tone. |
Tips for Effective Nextdoor Ads
Creating a Nextdoor ad isn’t just about showing up—it’s about showing up right. Here’s how to get the most from your campaigns:
- Understand Your Audience: Know the neighborhoods you’re targeting. What are their needs? Pain points? Local trends?
- Choose the Right Format: Match your ad format to your goal—don’t just blast promotions.
- Use a Friendly, Local Voice: Keep it conversational and neighborly. Nextdoor is not the place for corporate-speak.
- Feature Real Photos: Show your crew, your finished work, your truck, or your storefront. Authenticity wins.
- Include a Clear CTA: Whether it’s “Get a Quote” or “Call Now,” make it clear what you want users to do.
- Offer Real Value: Local Deals with exclusive offers tend to perform best.
- Leverage Hyper-Local Insights: Mention neighborhoods by name or reference local landmarks/events.
- Monitor Performance: Track engagement, clicks, and responses. Refine based on what works.
- Encourage Reviews: Ask satisfied customers to leave reviews or recommend you on Nextdoor. Social proof goes a long way.
- Stay Consistent: Regular posting keeps your name top-of-mind, even when neighbors aren’t ready to hire—yet.
Real Example: What a Nextdoor Ad Looks Like
At Taradel, our in-house creative team helps home service pros build compelling Nextdoor ads that convert.
Let’s take a look at one that checks all the boxes:
"20% Off Any Solar Panel Installation" – Midlothian, VA
What made this ad stand out?
- Clear Offer: The ad led with a specific discount—no fluff.
- Localized Targeting: Mentioned the town by name, building immediate relevance.
- Striking Visual: High-quality image of solar panels under the sun—instantly relevant to home improvement.
- Direct CTA: “Get Quote” button made it easy for users to act right away.
It performed extremely well in both engagement and conversions—because it didn’t just talk to neighbors; it spoke their language.
Nextdoor Isn’t Just Another Ad Platform
It’s where local businesses meet local demand. For home service pros who depend on community trust, word-of-mouth, and neighborhood visibility, Nextdoor delivers all three.
Want to launch a Nextdoor campaign that gets results?
👉 Work with our team at Taradel to design your ad. We’ll help you reach the right neighbors with the right message—at the right time.