Every Door Direct Mail (EDDM) Retail is a cost-effective, do-it-yourself (DIY) mailing option that allows businesses to reach potential customers without needing a mailing list.
By targeting specific neighborhoods or ZIP Codes, EDDM Retail helps businesses get their promotional materials directly into the hands of local consumers. This DIY approach can save money if done correctly, making it an attractive option for smaller campaigns.
EDDM Retail: The Do-It-Yourself Option
EDDM Retail is particularly suited for businesses that prefer a hands-on approach and have smaller mailing campaigns. It’s an economical solution for mailings under 2,500 pieces, where the business manages print material delivery, mail preparation, bundling, and drop-off at the local Post Office. Payment for postage is also handled separately.
Is EDDM Retail® Right for You?
To determine if EDDM Retail® meets your marketing needs, consider the following requirements:
- Quantity: Send between 200 and 5,000 pieces per day per ZIP Code.
- Weight Limit: Each mail piece should weigh 3.3 ounces or less.
- Bundling: Group your mailings in stacks of 50-100 pieces, with bundles no higher than 6 inches.
- Facing Slip: Attach a facing slip to the top of each bundle, indicating the number of pieces.
- PS Form 3587: Complete and include this form.
- Drop-off: Deliver your bundles to the Post Office® serving your target area.
- Postage: Pay postage at the Post Office® or online (requires a USPS.com account).
EDDM Retail Postage Cost
Postage for EDDM Retail costs $0.223 per piece. But, let’s break down what that really means with an example:
Pricing Chart for EDDM Retail
Below, you can see how much each size postcard costs in regards to the quantity you are ordering.
However, because these prices don’t include postage (which is, in most cases, the most expensive part) let’s break this down further with an example.
EDDM Retail Pricing Example
So, let’s say you want to order 1,000 6.25 x 9 EDDM postcards at $0.22 per piece. Without postage, the cost comes out to $220.
Now, let’s factor in the postage. It costs $0.223 to mail each postcard. By multiplying the quantity (1,000) by the postage rate per piece ($0.223), we get a postage cost of $223.
This gives us a grand total of $443 for 1,000 6.25 x 9 postcards to be printed and delivered.
Below is a visual breakdown of how we got there!
Detailed Cost Breakdown:
- Postcards without Postage: 1,000 postcards at $0.22 each = $220
- Postage Cost: 1,000 postcards at $0.223 each = $223
- Total Cost: $220 (postcards) + $223 (postage) = $443
Comparing EDDM Retail with EDDM All-Inclusive
For businesses looking for a hassle-free alternative, EDDM All-Inclusive is an excellent option. This service eliminates the need for paperwork, permits, Post Office visits, and separate postage payments, providing a streamlined process for larger mailings.
So now, for comparison purposes, let’s look at the cost of using EDDM All-Inclusive for the same quantity and size of postcards.
EDDM All-Inclusive costs $0.69 per 6.25 x 9 piece, however with EDDM All-Inclusive this number includes postage.
This means that the total cost for 1,000 6.25 x 9 postcards is $690.
While EDDM All-Inclusive costs more upfront ($690 compared to $443 for EDDM Retail), it offers the convenience of a hassle-free process where all steps are handled for you. Additionally, this option is often recommended for larger quantity orders, where it can help achieve significant savings and avoid major mistakes. Learn more about EDDM All-Inclusive pricing here.
Conclusion
EDDM Retail is a viable, cost-effective option for businesses with smaller mailing campaigns and a preference for DIY approaches. It offers substantial savings on postage but requires more hands-on effort. On the other hand, EDDM All-Inclusive provides a convenient, comprehensive solution, albeit at a higher cost, making it ideal for larger mailings.
By understanding the specifics of each option, businesses can choose the one that best fits their needs and budget.