How to Use Postcard Printing and Mailing for Your Company

We might live in the Digital Age, but print marketing is still alive and well. In fact, many consumers prefer to receive written advertisements over virtual ones.

According to one study, 70% of people believe that direct mail is more personal and customized than an online interaction. Moreover, the open rate for direct mail can be as high as 90%, while the rate for email is only around 20% to 30%.

Knowing this, are you ready to use postcard printing and mailing to reach your target audience, share your services, and grow your brand? Today, we're sharing how to use this valuable tool to your advantage -- and how to get started today!

Why Use Postcard Marketing?

With so many outreach options at your fingertips, you might wonder why you should focus your brand communications on postcard marketing. The short answer is simple: It works!

Let's take a more detailed look at the advantages of going this route.

High Rate of Readership

You don't want to spend time on a marketing campaign, only to find that your hard work (and money) has ended up in the wastebasket. The sooner you can pique your reader's interest, the more likely they are to give you their full attention.

Compared to long-copy mailings, a postcard is short and sweet, encouraging your recipients to take a look as soon as it's in their hands. It's also easy to stash and store, so there's less chance that it will get tossed.

Versatile Designs

Gone are the days when there was only one, standard postcard design. Today, you can choose from many different types of postcards when you're ready to send your mailing!

This is especially the case when you work with a team like ours. We'll help you create your ideal layout, and then bring it to life with our performance-driven ad design services. You can rest assured the final product will beautifully represent your brand, your message, and your recipients.

Reach a Large Number

What if your brand could connect with up to 5,000 people per day? With postcard printing and mailing, you can. This is a great way to widen your reach and offer your services to as many people as possible.

If the idea of preparing that many cards stresses you out, don't fear! With our Every Door Direct Mail (EDDM) Retail® services, we'll handle most of the hard work for you. We'll print and ship your mail pieces right to you, so all you have to do is visit the post office, complete the paperwork, and pay postage.

With EDDM Retail, you can send between 200 and 5,000 pieces of mail per day!

Economical Outreach

No matter how elaborate your postcard might be, it's still only one piece of mail. There isn't any folding or inserting to worry about, so postage costs are economical. This is a great way to scale your business marketing budget and conserve costs.

To make this service even more affordable, we offer programs such as EDDM All-Inclusive. With this service, we'll take care of everything for you. All you have to do is place your order online, then sit back and relax! Mailings can be as low as 29 cents each, which includes postage!

Personal Brand Experience

Postcards give your recipients a tangible, tactile experience with your brand. Unlike a digital ad, they can hold your message in their hands and bring it directly into their homes. Not only does this allow you to spark their curiosity, but it also makes your brand memorable.

Whether they're putting it on the fridge or placing it in their home office, they'll remember your company every time they encounter it. This is the epitome of sticky marketing -- lingering in your recipients' minds long after their first interaction with your brand.

How to Use Postcard Printing and Mailing

Looking for a few ways to incorporate postcard marketing into your business strategy? Here are a few ideas to help you get started!

Advertise Your Services

One of the best reasons for mailing postcards is to introduce people to your products or services! Whether you've been in business fo years or you're just starting out, there will always be people who haven't heard of your brand.

Consider mailing postcards to everyone who opts-in on your email list, or to local homeowners within a specific radius. Use the space to list everything your company offers and share key contact details.

Promote a Special Deal

Are you running a special for an upcoming holiday, such as Memorial Day? While you can post on social media and share on your website, it's also helpful to let your buyers know via postcard.

You can even sweeten the deal by creating a postcard-only promo code that they can use to unlock additional savings. Even a discount of 10% to 15% more can be enough to motivate someone to purchase.

Introduce New Team Members

Expanding your team is cause for celebration! If you're adding someone new to your company, announce the update with a postcard to your former buyers and current leads. This is especially the case for service-oriented businesses, such as HVAC companies.

Homeowners will want to know if they can expect someone new to show up at their door for a service call. On the postcard, share a short bio of your new team member, along with their contact information.

Announce an Expansion

Are you planning a big corporate move? Opening up a new office downtown? No matter how you're growing, you can let locals know with a postcard.

An image of the in-progress construction site can ramp up local interest, as can a short description of what you plan to offer in your new space.

Learn More About Our Direct Mail Advertising Services

While digital ads are effective and important in their own right, postcards are the unsung heroes of the direct mail marketing space. These small flyers give you the opportunity to share about your brand, excite and encourage your current buyers, and appeal to new customers, all in a small-scale, economical format.

At Taradel, we're here to make the postcard printing and mailing process as easy and straightforward as possible. Our expert designers can bring your vision to life, and we can also help with the logistics of postage if you prefer! To get started, plan your campaign today!