Postcards That Increase Referrals for Dentists

When it comes to marketing materials, postcards is one of the staples.  Standard 4×6 postcards can be used to promote specials, provide information, and increase patients by referrals.  Your design has to be attractive and your special offer has to compel people to refer more patients.  The more referrals you get, even if you offer a discount with each referral, the more cash flow that you are bringing in to your practice.

Shiny

Many postcards have UV coating so they are printed with a high gloss sheen.  These make your referrals cards look very professional and your customers won’t be able to miss your special deal.  UV coated postcards are definitely attractive due to the quality of the card stock and the eye catching design.

Catchy

The key to making your postcards noticeable is to design your postcards so that it will stand out to your patients.  Where you place your referral postcards at the front desk of your practice, you can gain attention from your patients that will be checking out since it is right in their line of vision. Give your referral program the best chance by optimizing the design and the location of your postcards.

Durability

Postcards that have the UV coating do stand up to time very well.  Due to the extra layer of gloss, they are more durable.  Postcards are durable because they are thicker and the UV gloss provides a small amount of water proofing.  Of course that doesn’t meant that you can leave them out in the rain because they are still a paper product but that extra layer does make it more water resistant than a flyer.

To get your referral program off the ground, a stunning postcard will be the key to success.  Placing them at your front desk at your dental office(s) for your current patients, you will gain the most visibility and if your offer is compelling enough, your patients will definitely take advantage of your special!