Imagine this: while you're out transforming a lawn or pruning a property, new customers are already seeing your name, recognizing your services, and getting ready to book their own landscaping project — without you lifting a finger.
That’s what happens when you put lead generation on autopilot with a powerful one-two punch: Direct Mail + Google Ads.
Let’s dig in.
Why Landscaping Businesses Need Both
If you’re relying on just one marketing tactic, you’re leaving money — and leads — on the table. In the landscaping and home services industry, competition is fierce, and standing out in a crowded local market requires more than just a mower and a magnet on the side of your truck.
Here’s what the data says:
-
100% of home service professionals say their local market is "very" or "moderately" competitive.
-
Lead generation is the #1 marketing challenge in the industry.
-
And using direct mail and digital together results in a 63% boost in response rates and a 40% increase in conversions
[Stats from Taradel's 2025 Home Service Marketing Survey]
That’s not theory. That’s results.
How Direct Mail Gets You In the Door
With Every Door Direct Mail (EDDM), you can blanket your service area with postcards that showcase your work, pricing, and availability — all without needing a mailing list.
Think of it like this: instead of hoping someone finds your website, you’re showing up at their doorstep. Literally.
To maximize results:
-
Include before-and-after photos of your landscaping work.
-
Offer a limited-time seasonal deal (like fall cleanup or winter prep).
-
Add a QR code or web URL to schedule estimates online.
Pro Tip: Most consumers feel positive about direct mail — especially when it includes a discount or offer
NEW: Free Postcard Templates Just for Landscapers
We get it — you're not a graphic designer. And with Taradel, you don't have to be.
Use professionally designed postcard templates made just for landscaping and lawncare businesses — completely free to use.
✅ USPS-compliant and optimized for printing
✅ Easy-to-edit with your photos, offers, and contact info
✅ Designed to maximize response with compelling layouts
Plus, if you choose to use our professional design service or even just one of our templates, you'll receive free digital ad design to match your campaign — for Facebook, Instagram, Google Display, and more.
That's multichannel marketing made seamless.
How Google Ads Picks Up Where Mail Leaves Off
Once your postcard sparks interest, what’s the first thing a customer does?
They Google you. And if you’re not running Google Display Ads, your competitors will be the ones getting those clicks.
By using Google Ads, your business shows up on websites, apps, and YouTube as a trusted service provider — right when your potential customer is actively looking for solutions. That’s precision targeting at its best.
Why These Channels Work Better Together
When you combine direct mail with digital ads, something incredible happens: your reach and frequency explode.
According to Taradel’s “Reach and Frequency” guide:
-
Direct mail builds trust through its tangible presence.
-
Google Ads provides follow-up touches and visibility online.
-
Together, they create a multi-channel strategy that dramatically improves memory recall, brand trust, and action.
It’s like watering your marketing from two sides — offline and online.
Turnkey Marketing You Can Actually Handle
At Taradel, we built our platform for small business owners like you. No marketing degree required. Just big goals and a few clicks.
✔️ Build a postcard
✔️ Launch Google Ads
✔️ Target by ZIP code or audience
✔️ Set it. Forget it. Get back to work.
Ready to Fill Your Schedule with Qualified Leads?
You’re not just running a landscaping business — you’re building a brand that neighbors remember. With Taradel’s multichannel marketing platform, you can:
-
Launch print and digital campaigns in minutes
-
Target the neighborhoods that matter most
-
Track performance and leads all in one place
Let’s grow your business from the ground up — automatically.