Local Restaurants Versus Chains

When you have a small mom and pop shop, in the food industry, the best way to get noticed and gain customers would be to find a low cost printing and mailing house where they can design, print, and mail all of your direct mail pieces through the Every Door Direct Mail Program for you. Look for a printer that has significant experience with this program to ensure a smooth and successful mailing campaign.

Advertising is always needed when it comes to small businesses. With all the competition out there, they have to make themselves stand out as much as possible. When there is a large amount of competition, smaller restaurants need to focus on their specialties and advertising them so that their local customers know about them. With competition offering similar food items, a smaller new business has to stay on top of their game to specialize in one area to attract customers.

Sticking to what you do best will differentiate you from your competitors. Everyone has something they specialize in that will attract new customers to their establishment. When you do any advertising, your specialty should be featured big and bold so that your customers know where to go when looking for a certain authentic dish. The more you focus on one culinary area, the better you will become at perfecting that dish.

When it comes time to mail your advertisements, the best way to attract most customers would be to focus on a five mile radius around your establishment. According to a study by Civic Economics in Salt Lake City Utah in August 2012, 79% of consumers invested their money in local businesses versus national chains. That is amazing news for small locally owned restaurants! This means that consumers already prefer to spend their money to promote the local economy. Your advertising should emphasize the fact you are locally owned and operated so that your customers know that they are supporting and contributing to their local economy by dining at your restaurant.