Automotive Marketing – Dealership Uses Direct Mail to Increase Sales

Video Transcript:

It’s always a great feeling when I have a sales manager come to me with a direct mail piece that one of our customers brought in.

Hi, my name is Thomas Mills. I’m the Marketing Manager at Mercedes-Benz of Richmond and Midlothian.

We have a beautiful product and any time we can put that on display, we feel like that’s to our advantage.

Just being able to feel and touch a marketing piece with a really high-quality paper and image.

We just felt like it’s a great presentation of our brand.

Our budget is limited just like any other business.

We happen to sell expensive cars but we need to be efficient with our marketing dollars.

One of the best parts about Taradel is how easy it is to set everything up.

You get a nice summary when placing your order — with the amount of households you’re going to hit and the cost per piece, which always ends up being far less than most other providers.

With Taradel you can be really targeted and hit the demographics that are important to your business.