Make It Unforgettable

What will make your mailer one of the best that people will never forget? The colors, theme, information, and of course, your offers. When you want for people to see your mailer and never forget it, you have to build a piece that will catch their eye at first sight and subconsciously they won't be able to get it out of their heads from then on. Your mailer has to be able to resonate with everyone and appeal to a lot of people. For any direct mailing, especially Every Door Direct Mailing (EDDM), you want to maintain specifics to your industry and business but also you have to stay broad enough to attract a lot of people.

As for making your mailer unforgettable, your mailing recipients have to be attracted to look at your piece. The colors that you use have to pop at them and colors add a lot of interest to a mail piece. What's fascinating about colors is that they are emotionally connected to certain messages. When people see certain colors, it makes them feel a certain way. White typically means pure and clean, blue makes people think of water and feel calm, black means power and strength, and green can mean natural. So the colors you choose do make a big difference on how people perceive your mailer.

The information that you include in your mailer can be also be perceived in many ways. You don't want to come off as too boastful, too insecure, or inexperienced about your products and services. You want to assure your mailing recipients that you know what you're doing and that they can trust in you and your expertise.

Last but definitely not least, the offers and discounts that you present to your customers makes a difference as to how unforgettable it is. If your offers are so great that they can't refuse, it's more likely that your customers will remember your mailer and how beneficial it was to them!