3 Secrets of Flyer Printing That No One is Talking About

If you are a business owner, a wonderful way to get people to know more about your business is with flyers. While many businesses know this, unfortunately they do not know how to use a flyer effectively to attract customers. For instance, a flyer could have a bad layout, too many words, not enough pictures, poor font selection choice, color, etc.

So, without further ado, here are 3 flyer printing secrets we’ve found that have worked great for our customers:

Flyer Printing Secret #1 – Hire a Professional Designer

If you don’t have an eye-catching, attractive flyer design – chances are you won’t get the best response you could have gotten. This may seem like common sense, but if you are not a professional designer, your best bet is hire one to design your flyer. It’s not that plain flyers designed in Word aren’t effective – they can be; you just simply are not maximizing your flyer’s full potential. Our flyer design prices start at a mere $100 for both sides (full-color, too!). This is a fraction of the cost of what you would pay an expensive design agency, and the quality of work/buying experience is better than using your average freelance designer.

Flyer Printing Secret #2 – Text: Less is More

At the exact moment a prospective customer looks at your flyer, you have roughly 4 seconds to grab their attention before your flyer ends up in the garbage. This means that you should use compelling language, statistics and testimonials that are interesting and useful/relevant to the prospective customer.

By using real stats and testimonials from existing customers, you can easily provide credibility and social proof to your advertisement. You will appeal to the “analytical” buyer, as well as, the “emotional” buyer. Then, only after they arrive at your store/call for more information, should you present them with the less “exciting” details of your offer. Keep in mind that effective flyers is to spark their interest enough to take the next desired action – not go straight for the hard sell.

Flyer Printing Secret #3 – Let Pictures Sell For You

So why do pictures work? Because is it our basic human nature to be lazy…especially our brains. Therefore, the easier you make it for your prospect to understand your offer or product, the easier it is for them to take the next step in your sales process.

For example, if you have a home improvement store and you are handing out flyers, don’t you think that your potential clients would like to see before and after pictures? This would be a lot more effective than just telling them you have completed many projects that have transformed homes. Pictures speak a thousand words and this statement definitely holds true when it comes to flyers.

Follow these 3 secrets to effective flyer printing, and your bottom line will thank you.

Ready to see these 3 secrets put into action? Click here to get free samples of real flyers we’ve designed and printed for our customers. Your samples will ship out next business day via USPS.