Mulitple Mailings Increase Knowledge

The more you mail, the more you know. When you direct mail the first time, it is generally a test run. You don't know what kind of response you will get or how your pieces will be perceived when received. The first few mailings are always executed as a starting point to "feel out" the areas with the presented offers. Doing more direct mailing campaigns makes its easier to gauge the response you will receive and you can tell which offers are the best to include. When you continuously mail to your customers, it is easier for them to build a connection with you. The more you touch them through mailing, cost effectively of course, the more of a response and comfort level you provide for them.

By doing many mailings you can know the following:

What geographical areas give you the best response?

Who you are attracting?

Which offers work best in which areas?

What you can do to attract different people.

How is your piece perceived?

And most importantly, is your mailing effective?

These are all important questions that you want to know about your company and consumers. This knowledge can only come when you continuously direct mail to your consumers. The more responses you receive back, the more you know what kind of customers you are reaching and what kind of offers makes them want to try your business. Continuous mailing is beneficial because the more you know about who you are connecting to, the more effective that your mailing campaign can be.

Your first test campaigns should be targeted to broad areas so that you can see which areas have the ability to create the best response for you. The more you mail, the more that you can narrow down your target market in future mailings with specific offers and promotions!