We are excited to announce the release of our brand-new Multiple Impressions feature for Every Door Direct Mail®.
So, what are Multiple Impressions?
Decades of research indicates that frequency and reach are critical to maximizing the performance of direct mail campaigns. In most cases, it is better to mail 5,000 prospects, three times -- than it is to mail 15,000 prospects once.
To paraphrase Seth Godin, a best-selling author and marketing guru:
Think of your prospects as seeds that must be watered frequently. If you plant 100 seeds, and water them once, you will have little success. However, if you plant 25 seeds, and water them four times, many will produce results.
Find prospects with our FREE online mapping tool, then select Multiple Impressions during the checkout process online. You can launch your own direct mail campaigns in 10 minutes or less.
How to Launch a Multiple Impressions Campaign
- Target your desired mailing areas via U-Select™, the point-and-click Online Mapping Tool
- After selecting your mailing areas, click "Save and Continue" to proceed
- Choose a Product and click "Order Now" to proceed
- Choose a Design option (ie: Upload artwork, Free Template, etc) and click "Continue" to proceed
- Choose number of impressions and click "Continue" to proceed
- Choose date for your first mailing using the point-and-click calendar
- Choose frequency for additional impressions (ie: every 2 weeks) and click "Continue" to proceed
- Submit order -- You're Done!
TRY MULTIPLE IMPRESSIONS