Being a non-profit definitely has its challenges: obtaining donations, budgeting, and spreading the word. These challenges make it hard for any non-profit to stay afloat. The only way that most non-profits continue to help those less fortunate is by donations and sponsorships. The time that non-profits need to focus on for donations are the holiday season.
Harris Interactive conducted a survey on behalf of Causes.com and found that 85% of Americans give to charitable causes and 35% of those people give during the holiday months of November and December. Compared to the other months in the year, giving during November and December increased a whopping 42%. 
The holiday season is the time for giving and people generally are more inclined to give to those who are less fortunate. This season lets those who are so fortunate to have all the things that they do to appreciate them and give to those who aren't as fortunate. No matter how bad someone thinks they have it, someone else always has it worse. So the holiday season has proven to be the best time for non-profits to invite donors to be generous and give to those in need. Direct mail has been trusted throughout the years to be a reliable source for advertising. Non-profits using direct mail will gain more donors because it reaches their target audience directly to their homes and it makes the prospective donor feel more attached to your piece. They build more of a connection with a piece that was designated for them instead of a mass email blast requesting a donation.
Conducting a mailing during the Holiday season (October - December) will prompt your donors to think of those less fortunate than themselves. With the holiday season around the corner, now is the best time to start looking for the best rates to print and mail your fundraising campaign.
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