Reaching Local Communities With EDDM

The Every Door Direct Mail (EDDM) Program is not just for businesses looking to advertise. Communities trying to put out appositive message such as a public service announcement can also use this program. With the wide range of receivers that this program offers, you can direct mail any kind of public service announcement to inform your local community of anything new in the area.

Public service announcements are "messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behaviour towards a social issue." They can be used to inform the local community about a variety of things; new rules being implemented, neighborhood events, and increasing the awareness on upcoming issues in the community. When community leaders want to inform their constituents of anything, a saturation mail with the EDDDM program to their local community will definitely be useful. This program is cost efficient because it reaches everyone in a zip code without needing specific addresses.

This program is cost efficient because it is lets community leaders direct mail to everyone in an area that needs to stay in the loop when it comes to community happenings. This program lets you reach many people at once with a low postage fee. When there is an announcement that your community needs to be informed of, this program will be the best way to reach them. Direct mail has always been the preferred method of advertising or promoting and with this program your piece will not be missed in the mail. To inform your constituents of the new happenings in their community, this program will provide a large net for your information to be received. Your constituents want to know what their community has to offer them and direct mail has made people feel more comfortable compared to email. This immediately makes your community message to be received better and at a lower cost to you!