Using EDDM to Get Noticed

For any new business wanting to reach as many customers at once without paying an arm or a leg, the solution would be the Every Door Direct Mail (EDDM) Program! Your first priority should be to introduce yourself to your prospective customers as much as possible so they know where you are and that you are open for business. It's tough being a new business and with so much established competition out there already, it makes your efforts to get noticed even harder.

The EDDM Program was developed for just that reason, to reach customers in an area effectively and cost efficiently. When marketing comes to mind, there seems to provoke thoughts of a large investment needed. So when direct mail is considered, it definitely makes business owners think of the initial monetary investment. With the new EDDM Program from the USPS, the postage rate is low and you can reach so many customers at once. Because the costs for this program is so low, the easier it is for small businesses to advertise for their companies.

This program lets you deliver your advertisements to prospective customers all around your location. So the best way to get noticed at first glance would be to mail an introductory postcard or flyer to present yourself to your new customers. When businesses first open, it's always hard to compete against the businesses that have already been established in the area for a while. When there is a lot of competition around, a new business has to put up a good fight to be noticed. The EDDM program makes that much easier to accomplish. When new businesses enter new areas, their marketing has to be aggressive without being pushy. Advertisements should be inviting and interesting to attract your prospective customers.

The EDDM program allows direct mailing to be affordable and effective. The best chance to get noticed is to direct mail an advertisement straight to your customers in their mailboxes so that your company will quickly gain awareness!