Realtors Embrace Self Service Marketing Platforms, New 2024 Survey Shows

A new study by Taradel LLC shows realtors preference for self-service marketing platforms in 2024. 

During October 2023, Taradel LLC undertook a comprehensive survey, engaging 40 real estate professionals with a series of twenty-nine questions. The main objective was to pinpoint current trends, evaluate the utilization of marketing tactics, comprehend preferences, and collect valuable feedback within the dynamic landscape of the U.S. real estate industry. The administration of this study utilized an online SurveyMonkey questionnaire.

Let’s take a look at some of the results…

  • 65% of realtors prefer to use a self-service platform 
  • 68% say access to performance tracking is extremely important
  • 63% prefer to design their own ads using an online design tool

Want more insights into the future of the real estate industry? Download our free, 23-page report that uncovers the marketing tactics, strategies, and preferences of realtors across the nation. Plus, get answers to important questions:

  • Which marketing channels yield the highest ROI for realtors?
  • What are the biggest challenges facing the real estate industry in 2024?
  • Which type of lead is most valuable for real estate agents?
  • How do industry professionals foresee the 2024 housing market? 
  • And so much more!

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