3 Common Flyer Printing Mistakes

You may be concerned about ordering thousands of flyers from a flyer printing company just in case they come back with an error. This is understandable as there are some common mistakes that people make when ordering flyers that can result in a poor result. It’s not necessarily the fault of the flyer printing company if your flyers come back wrong, so make sure you check your flyer designs thoroughly before you “go to print” and avoid these 3 common flyer printing mistakes.

1. Not Enough Bleed

Not having enough bleed around the edge of your design can have terrible outcomes for your flyer printing job. Your flyers need to look professional and professionally printed in order to attract customers so having unprinted edges, mis-alignment and text cut off can be very distressing for a business ordering flyer printing. These types of errors are not typically the fault of the flyer printing company and can be easily avoided before hand. Make sure your flyer design has at least 3mm of bleed space around it before you send it off to be printed. This means continuing the design for an extra 3mm without any text or imagery you need in that small 3mm border. This will mean the flyer printing company can easily and safely print your flyer designs without the risk of the design not meeting the edge of the paper or text being cut off. Some printers have different bleed measurements so if you are unsure check with your flyer printing company beforehand how much bleed you will need.

2. Wrong Fonts are Printed

If you are using an unusual or special font you have bought for the job (or even obtained free from a legal source) the chances are that the printing company does not have the font themselves. They will open up the document and see the font in a nearest equivalent or the default font setting and will subsequently print the design off with this font. To avoid this problem make sure you embed the fonts you use for your flyer design in the documents you send. To be safe, make sure you do this for all the fonts you use, even common ones. That way the font will be included in the document and they will be able to print off the design exactly as you wanted it.

3. The black is not black enough.

Again this is a common printing mistake that many people will blame the printing company for. Luckily enough, this problem can be easily fixed before the design is even sent off to the printing company. When creating your design, the likelihood is that any black colouring in the design has merely been created using the black colour from your swatch palette. Printing this black will result in a cool, dull and greyish type of black. This type of black will look similar to the plastic of a black TV set, the black plastic of a laptop or the black plastic parts of a printer itself. To get a rich warm and vibrant black you will need to add additional colours to your black such as magenta. Talk to the flyer printing company about the best levels of colour needed in your black and they will be able to advise you about their particular printer capabilities and the recommended colour levels for a good dark warm black colour.