By: Chris Barr
You may be thinking that as a small business you don’t have the time, resources or money for direct mail advertising. It may surprise you to learn that many small businesses today are using flyer mailings for their own business without stretching their purse strings. So how can mailing flyers for your small businesses be so successful? What is it that direct mail can do for you? These are the things you MUST know about advertising for small businesses. Without direct mail distribution you could find that your businesses struggles to keep up with the local competition.
Direct mail distribution is not as expensive as it may seem. In fact flyer printing and direct mail distribution are one the most economic advertising solutions found today second only to online advertising (which often reaches more people but fails to convert as well). Flyer printing costs, while they have typically remained very low have recently also become even cheaper as professional printing companies offer their services online in a more efficient manner. This cuts down on a lot of the expenditure of having a high street shop front and additional staff. Printing companies are then able to pass these saving on to you through online purchases of flyer printing.
Many small businesses order their flyer printing in bulk to take advantage of the volume discounts available to them. Although it may cost a little more than ordering a smaller number of flyers, flyer printing is a long term advertising solution and requires additional orders of flyers throughout your business lifetime. This means you save much more money in the long term. You can also order your flyers well in advance of when you will actually need them. This will mean you can take advantage of the reduced shipping rates for advance purchases and at the same time gives you peace of mind that you won’t run out of flyers when you need them the most since you will always have a ready supply of flyers on the way.
Next consider what direct advertising can do for you. Now you know how cheap it can be to start your own direct mail flyer printing campaign, but exactly how effective is it? Flyer mail distribution is considered by many individuals and businesses (both large and small), to be one of the most effective offline advertising methods today. In fact, this advertising method is perfectly suited to smaller businesses that need to target a local offline audience. Direct mail distribution can not only improve your sales in your business but also improve your regular customer base and expand the number of your potential customers. Think about all of the mail you receive every day – advertisements probably make up 75% of your mail. Why? Because direct mail works.
With mail distribution you can take your business direct to the customer rather than wait around for them to find you. In addition to this, you can directly target all potential customers in your chosen area (by Zip Code) significantly increasing your sales potential over all. That’s why mailing flyers is the number one choice for small businesses today.Find new customers, increase your ROI, and target and track your results easily with a well-executed mailing campaigns.