By: Chris Barr
If you own a pizza place it is important that you do all that you can to get new customers in the door and keep them coming back.You don’t want to under estimate the power of a good menu. You should learn how to engineer your pizza menus so that they will help you to increase your sales. Here are some things that you will want to keep in mind when you are putting your menu together that will help to generate more sales and Taradel menu Engineering higher tickets on future orders.
Colors have an important role in advertising. Different colors make people feel different ways. This is a fact that many advertisers fail to take advantage of. For example, the color red is viewed as a “power color” and individuals who respond to red are typically “type A” persons who are more likely to make immediate purchases. Red is also a color that tends to associate to good thoughts and positive thinking. This positive feeling can result in increased appetites, or more importantly, increased sales! The hungrier they are, the more food they will be ordering. Try out a new design with this simple color idea and see if your conversions increase.
You also want to use great pictures of the “high dollar” foods that you have to offer. By adding high quality photos of expensive dishes in the pizza menus, you will be able to steer the customer toward trying those dishes. You also want to make sure that you include the prices in the menu and mix them up a bit. You don’t want to start from cheapest to most expensive, this is a very bad idea and you will find that you will be selling mostly your cheaper dishes if you do this.
Study your pizza menu design, pricing, image placement, and special offers. Fine tune every aspect of your menu to obtain higher response rates. You’ll be glad you did.