Menu Printing 101: How to Increase Sales by Using Coupons Inside Your Menus
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The ability to use coupons effectively is an art, and one you must master to increase your sales potential. If you are able to use coupons in the correct manner, you can end up saving a lot of money on advertising and your customers will love you! There are several tips, which will enable you to use your coupons effectively, please read on…
Firstly, you must understand how and when to use your coupons. Do not include coupons on menus that are handed out to customer in your restaurant. If a customer is already there, why discount your food and sacrifice profits? Avoid this whenever possible. Do provide coupons on menus that you send out with ‘to go” or delivery orders – this will keep customers coming back for more. Always provide stellar customer service, value, and food quality, but don’t race to the bottom on prices.
Always remember that VALUE trumps all. For example, a popular side item such as breadsticks may only cost you $1.00 in food costs, but they have a value of perhaps $5.00 to the customer. So rather than offer $5.00 off an order – offer the Breadsticks instead!
Next, be sure to use coupons with the customer in mind. For example, if you only create coupons for “family deals” you will neglect the lunch crowd, single people, date night couples, and other common order types. Instead include coupons that include the idea of “something for everyone.” Here are 5 proven coupon types that generate sales:
1 LRG 1 TOPPING PIZZA
w/ FREE BREADSTICKS
ONLY $X.XX!
MONDAY NIGHT PIZZA SPECIAL
ANY LRG 1-TOPPING PIZZA
ONLY $X.XX
FREE 10PC. WINGS
W/ ANY $20+ WEB ORDER
FAMILY/PARTY PACK
1 LRG PIZZA, 2 SUBS, & 2 LITER SODA
ONLY $X.XX!
$2 OFF ANY $15+ ORDER
Keep in mind that every coupon needs a disclaimer. Don’t get caught in a loophole with an upset customer who is trying to take advantage of your coupons and offers.
Here’s a safe, tried and tested disclaimer format that you can use:
Not valid with any other offer or coupon.
Must present coupon at time of order.
Limited time offer subject to change without notice.
With these methods in mind you can drastically improve the performance of your menu printing and coupon efforts. All the best!