Flyers & Direct Mail – How and When To Mail to Prospects

It is the aim of every businessman to sell his products and services and generate the maximum amount of revenue possible. Marketing methods and strategies play a crucial role in the success of both online and offline businesses. In short, if your offers are not presented to consumers correctly, no one will ever to be able to (or want) to purchase from your company.

You can use a number of highly-effective traditional advertising methods such as brochure, postcard and flyer printing to attract leads and present them with a reason to “buy now.”

Direct mail marketing is a distribution technique that helps your advertisements reach consumers without other advertisers. With the help of direct mail marketing, you capture those potential customers attention, generate name recognition, and lend credibility to your business. And of course, those who are actually interested in your services, will quickly make purchase by calling or clicking.

The best time to distribute flyers and send direct mailers is when you have clear business goals in mind. Ask yourself, “what is the goal of my campaign?” Is it to capture leads, generate instant cash flow, build your marketing list for future email blasts and digital marketing promotions? Decide this first, then create a campaign around your goal.

You should use flyers and direct mail when you want to acquire referrals and new customers quickly. The key with direct mail is target customers at the right time, with the right offer. For example, if you could predict when a massive snowstorm was coming into your area, you could send out a coupon via direct mail (two weeks prior) promoting:

SNOW IS COMING, DON’T GET STUCK!
Snow Shovels only $9.99 at Bob’s Home Center

Always plan ahead, give yourself enough time to produce your ads, and mail them on a pre-determined schedule for the maximum response rates. Cheers and good luck!