Menu Printing: “Must Know” Menu Design Tips

Even though most of us are familiar with restaurant menus, very few of us are actually aware of how important menu printing is for a restaurant business. In reality, takeout menus are the most vital part of your restaurant takeout business. Your menus have the power to influence your profitability and customer choices significantly.

With this in mind, you need to do a lot of planning and thinking before you start running off thousands of menu copies at your printer of choice. In order to make your restaurant business a success, you need to design menus to be incredibly alluring and appetizing. Your menu should be able to make your food items appear more appetizing and delicious through great copywriting and stunning photography. Some of the most important menu designing tips are briefly listed below:

• Make sure that the menu design that you choose is attractive and easy to read. Your menu should not be excessively small or large. It should be of an average size, where all your food items will fit properly. It should also have sufficient space, where you can include striking colorful photos of your mouth-watering dishes. Your design should be unique, so that it stands out among your competitors. Menu printing should give a classy and refined look to your restaurant.
• When designing the menu, remember to give tempting descriptions of the dishes that your restaurant offers. Your food descriptions should be innovative and tempting, so that when your customers read them, they are able to visualize a particular dish in their mind. For example: “Try a refreshing, fresh-from-the garden salad topped with a delightful dressing of your choice.”
• Remember to place the priciest and most-exclusive dishes at noticeable locations within the menu. You are trying to sell more of your most profitable items, so make sure that they can be easily viewed by your customers.
• According to experts, it is advisable to mention the prices of your items within the food description, rather than on the right hand side column. This will prevent your customers from viewing the prices easily and thinking of your menu as a “list of prices.” As a result, customers will concentrate more on reading the food items, rather than scanning the price lists.