By: Chris Barr
Flyer printing plays a very important role when it comes to small business marketing. An effective flyer can help your business grow by informing prospective customers about your products and services, while providing them with a reason to purchase immediately. 
But not all flyers are designed for success, in fact, more often than not, small business owners create flyers that can damage their credibility or perception in the eyes of customers. In other words, some small business owners waste advertising dollars on flyers that do more harm than good. Here are 5 Tips
Use Colorful Designs: Select lively colors as they generate up to 60% higher response rates than black and white ads. You might consider color to be an insignificant option (or a costly one), but in reality, advertising flyers with colorful themes perform better and cost the same as black and white flyers when printed in bulk. There have even been studies that suggest “power colors” like reds, oranges, and yellows stimulate Type A Personalities to purchase more often. Pretty cool, huh?
Choose The Right Words. Stimulating words grab the attention of readers, and generate higher response rates. Words like: FREE, Sale, Discount, Coupon, Your, Now, Save, and Fast are just a few of the words you can use to get in front of more eyeballs. If you include these words in your flyer printing, people will “detect them” and they will experience a small rush of excitement if it is for a product or service that they find compelling.
Use Powerful Images. Images of luxurious places, beautiful models, slick new products, and others that appeal to a specific demographic can have the largest impact on your response rates. Nothing sells like image. Make sure you carefully consider the photos, images, and graphics on used on your flyer printing.
Create A Sense Of Urgency. Include a sense of urgency with a limited time offer or “scarcity” approach. Urgency can really help to catch the attention of individuals and it helps close sales more quickly. For example, you can launch a new service with a “Free Trial to First 500 Customers.” Another example could be, “48 Hour Blowout Sale, Save 20% Now!”
Include Coupons. Consumers want great deals and added value. No matter what type of product or service you sell, a coupon will always increase your response rates across the board. Always include coupons that cost you the least to fulfill while maximizing the “perceived value” to the consumer.
Learn more about design, advertising, flyer printing, and effective marketing strategies online. As you learn more about marketing, your costs will decrease while your response rates will increase. Good luck to you and your small business!