1 2 3 Steps for Lawn & Landscaping EDDM

When there is a new product or service that you want to promote for your lawn care business, the best way to let your customers know is by direct mailing. There are plenty of ways to advertise your new offerings using direct mail. With an interesting design and valuable offers, your mailer is sure to be informative and a big sales generator!

Lawn and landscape companies love to use the Every Door Direct Mail (EDDM) Program because they can reach so many lawn owners at one time so cost efficiently. This program allows them to target those customers that have the most need for their services. When these companies want to introduce something new to their consumer, especially at peak lawn maintenance season, their customers are surely going to appreciate the discounts.

Next to restaurants, lawn care businesses may have the easiest time targeting customers. Depending on how broad the industry is, the easier it is to figure out who will be the target audience. When lawn and landscape companies want to direct mail, their target audience is anyone in a home with a yard. Typically residential neighborhoods offer a great target audience for lawn and landscapers because there are many homeowners that need landscaping services.

There are many reasons as to why landscapers use the EDDM program. The benefits are the ease of targeting their customers, the different sizes available for different occasions, and the broad range of uses that this program offers. When they want to reach their customers, it is so simple that it's really a 1, 2, 3 step process.

1) Choose your mailing areas

2) Finalize a design

3) Print and mail

These steps are general for everyone in all businesses. The EDDM mailing process is simplified by these easy steps to make direct mailing for everyone easy and responsive!