Menu Printing: 3 Simple Ways To Make Your Takeout Menu Stand Out

If you want to sell more takeout food at your restaurant, you need to make sure that you are doing within your power to “Stand Out” among the competition. This might mean finding friendlier servers, interesting dishes, or great specials. But it also might mean re-designing your menu.

After all, quality menu printing and effective design is one of the fastest ways to increase your volume and profitability of to-go orders. Here are 3 super easy ways to make your menu stand out and your carry out sales skyrocket:

Print Your Menus in Full-Color

The first way to make your menu stand out is by printing in full color. It’s been scientifically proven that customers prefer color menus over black and white. Think about it – food is colorful, and you need to use that to your advantage. Printing your menu in full color instantly transform how your customers perceive your food and will most certainly increase your takeout sales.

Include Pictures of Your Signature Dishes

Another way to make your menu stand out is by adding pictures. Many menus do not have pictures on them and this is a real shame! Obviously, you can’t fit a picture in for every dish, but you should at least showcase a few of your signature dishes on your menu. People are naturally attracted to pictures and when they see how good your food looks, they are more incentivized to call in an order.

Pictures also work great for up selling complimentary dishes and items. For example, if you sold pizza, you could show a picture of your “Supreme” Pizza with a picture of a 2-liter cola and bread sticks/wings. These are not only great items to serve together, but they also have very profitable margins.
Just make sure you use high-quality photos. If you can’t hire a professional photographer, consider purchasing images from one of the many stock photography sites.

Print on 60, 80 or 100 Pound Paper

One final way to make your menu stand out is to print on high-quality paper. For instance, we recommend that you go with either a 60# high-gloss paper – or if your budget allows, 80# high-gloss. Anything less than a 60# paper and your menu will feel “cheap” and flimsy – definitely not how you would want to portray your food or your establishment!

There are most likely a lot of restaurants in your town, so you need to do everything you can to make yours stand out from the rest. By having your menus designed in color, having pictures, and printing 60# or 80# glossy paper, you will be able to sell more food and get more new and returning customers.

Click here to get free samples of our 60# and 80# full-color glossy restaurant menus sent our next business day. Sorry U.S. residents only.