To Go Menus That Increase Sales

How can you make your to go menu stand out from all the rest?  What will make your customers pick yours out of their kitchen drawers and place an order? There are a few factors to consider when you want your to go menu to be the go to menu.

The graphics on your to go menu have to be sharp and vivid.  Who would want to look at blurry and boring food picture?  No matter how you describe your food items, if the pictures that you include do not match or stand up to your descriptions, your customer will not be impressed.  Using vibrant colors and thinking a little outside of the box of the typical color schemes, your to go menu will showcase your individuality and differentiate you from your competitors.

Not just what is printed on your to go menu is important, what you print it in is also vital to making your menu stand out.  There are different paper weights available and if you opt for the plain jane printer paper that doesn’t grab anyone’s attention – not glossy or eye catching, how do you think you will interest new customers?  Go with the better paper to awe your customers.  If you have an extensive amount of items, it is best to upgrade to the larger size paper, even if it does cost a bit extra, it is worth it for your customers to visualize and be able to easily see all the items you have available.  You definitely don’t want to cram all of your food items onto a menu that is too small – that makes your font smaller and your customers will have trouble seeing what you have to offer.

And lastly, all to go menus have to be inserted in a take out or delivery order.  The few pennies that it took you to print those menus, dropping one in every order will increase your chances of selling more in the future.  In additional to the consistent to go menu in every order, your to go menu should include coupons and special offers.  Show appreciation for your customers by adding value to your food and offering them a deal for ordering with you.

Your to go menu has to wow your customers and by having them professionally designed and printed will make all the difference.  Your are the professional restaurant owner so while you focus on your restaurant, let the designers and printing company do the best they can to developed and produce an amazing to go menu to blow all of your competitors out of the water.