A team of independent user testers recently completed a “blind” side-by-side comparison of mailing list services. All of the testers were verified members of UserTesting.com with no prior affiliation or experience with either test subject.
User Test Demographic:
- Age: 30-60
- Income: Any
- Location: USA
- Web Expertise: Average
- Gender: Any
User Test Directives:
- Compare Mailing List Services between Taradel and InfoUSA
- Create a ZIP Code-based consumer mailing list
- Narrow down mailing list using criteria: Age 35-65; Income $75,000 or more; Married; Homeowners only; Households with children; Interested in “Health”
- Exit website after successfully building mailing list
- Rate Experience: On a scale of 1-10 (10 being best) what overall rating would you give to each website
User Test Results:
- Taradel: 44/50 (Winner)
- InfoUSA: 37/50
[Recorded Audio] User Tester Reactions to Taradel’s Mailing List Service: