Restaurant Marketing for the Holidays

Restaurants can use the busy holiday season as a reason to direct mail. There are so many reasons, during the holidays, that a restaurant can send a mailer to their customers. When the holidays come around, many people are so busy that they don't even have time cook dinner. Also, there are many people who throw holidays parties and need someone to cater it. With all the relatives in town to visit, restaurants can offer discounts for large dinner orders. When you have a lot of relatives visiting, cooking for an army can be tough. Restaurants can sympathize because they are built to cook for many people at one time. Restaurants need to direct mail their solutions for dinner plans to feed the armies during the holidays to relieve the stress on the hosts.

The holidays are stressful enough that dinner shouldn't also have to be an issue. Direct mailing your menu with coupons will encourage your customers that are strapped for time doing last minute shopping or preparations to order pick up or take out on their way home. When your coupon offers are limited time only, it definitely pushes people to make a choice. To not miss the great special that you are offering, they need to be fast and take advantage of the great low price for your delicious food.

A menu mailer with coupons can be used for anytime of the year. Another way for you to increase dining from your restaurant is mail your menu initially with a broad range of coupons and then a month or two later, before the holidays, hit your customers again with a postcard. This postcard should introduce your holiday specials. So your customers will be hit twice and when they have your full menu already, it's much easier for them to make decisions on who to order from.