Restaurants in the Holiday Spirit

How can you make your restaurant stand out this holiday season? The holiday months can either be extremely busy or really slow. So why not take advantage of the resources you have and make every holiday at your restaurant unforgettable? When you advertise and market yourself successfully, your restaurant is sure to take in that extra business that other restaurants are lacking to attract.

Your advertising should reflect the holiday season. When you direct mail your menu or postcards to prospective customers during these months, you can add a coupon specific to each month. These time sensitive coupons will encourage your customers to redeem those coupons as soon as possible so they don't miss out on a great special!

You want your customers to always keep your menu to order from so when they receive it, they can take advantage of the great offers that month. A lot of the time, winter makes me stay in more due to the crisp air and weather conditions in some areas but when you mail offers that are compelling enough that they won't be able to resist, they will come in for dinner or even just order take out. Also if you offer delivery service, that will also come in handy because when your customers are not able or don't want to go pick up from your restaurant, they can have it delivered right to their doorstep!

Direct mailing gets your menu into the hands of your customers very easily and cost efficiently. Because the US Postal Service's Every Door Direct Mail Program makes it simple, the processes can be simplified by using a turn key provider that will take care of everything for you and all you have to do is figure out who to target. Seems too good to be true? This program offers so many benefits with a low investment that many restaurants won't believe its greatness until they have given the Every Door Direct Mail Program a try!