Holiday Home Improvement Advertising

What makes your holiday advertising beneficial for hoe improvement contractors?  When you advertise in the holiday months, your piece and message should be tailored to the season.  That makes your advertising more personal and relatable.  To maximize the return on your advertising, your marketing should be dependent on the offers that you are presenting, when you plan to advertise, and what message you want to relay.

For example, a home improvement professional can start a whole advertising campaign based on the holiday season alone.  There is so much potential to generate leads and close more sales during this time because everyone wants their home to be at its best before their guests arrive for the holidays.

5 reasons why advertising during the holiday season is beneficial to gain more sales:

1. Your offers are time sensitive

When you present offers in the holiday season, it’s a great idea to put a time limit to redeem it.  This makes your customer make a quick decision about renovating so that they don’t miss out on your holiday special.

2. Different theme/color scheme

To gear more towards the holiday theme, your marketing pieces should be make people think “it’s about that time again!”  Seeing the festive colors and themes on your advertising will remind them how close the holidays are and that they need to step it up if they want to be ready for the season.

3. New seasonal services to feature

As you target these potential customers, there are offers that you can present to them to encourage their purchase this coming season.  With the holidays around the corner, you are able to use this to your advantage and feature services that will be in high demand in preparation to the holiday season.

4. Different distribution method

People get very cozy inside during the holiday season so the easier you make the research process by delivering your advertising straight to them, the less they have to look and more chance of you gaining a sale.  For the holiday season, direct mailing flyers or using door hangers increases your visibility because your customer will immediately see your advertisement so it definitely makes it convenient for them to find you and your services.

5. New customers to target

For your home improvement and renovation jobs, you can target those customers in your local area that you know can use some sprucing up for in preparation for the holidays.  Tailor your message to the right customers with a valuable offer to increase their interest to purchase a home improvement service this season.

You don’t want your customers to miss out on your holiday specials.  The more informative that you are with them, presenting the right offers at the right time in a design that can’t be missed, you are sure to increase your sales around the holidays.