Sometimes it feels good to take a break, even if only for a moment, from the "white noise" of our digital ultra-connected world.
Maybe in this fast-paced world we live in, traditional methods of receiving information are more appealing than ever before. There is something rewarding about checking the mail, and finding a letter, card, or item that you have been waiting for.
Maybe it' the personal touch, and intrinsic artistic value, of printed materials that still peeks our interest to this day.
Whether it's a wedding RSVP, some photographs, a birthday card, or even coupons to local stores, flipping through the mail is an enjoyable experience for most of us (minus those pesky bills).
That's why direct mail has experienced a rebirth in 2012.
Plain and simple, it works for advertisers.
The main reason for this rebirth is the new Every Door Direct Mail™ (EDDM) Program from the U.S. Postal Service® (USPS).
For example, when a small locally-owned retail store decides to launch a direct marketing campaign, sales can literally double. Why does EDDM yeild so much potential for business growth?
For one, it is highly-affordable, doesn't require any previous experience, and it can now be ordered online for less the cost of a stamp per mailer (including design, printing, and postage!).
It works because it targets every local household surrounding the small business, lends credibility to the advertiser, puts coupons into prospective customers' hands, and generates an immediate response.
Not only does direct mail generate sales, it is also a great way to build awareness among consumers. For a small retail store, advertising with this program will have a dramatic affect on visibility - especially if the store has not used direct mail in the past.
It also provides the small business with the ability and tools needed to compete with big box stores. The toughest part, for nearly every business, is to get people to buy the first time. It takes hard work, and money to generate a sale.
But after the initial sale, if the customer is impressed, they will return as a repeat customer and "brand ambassador" who shares their experience with others.
The key is always to be different, or have a unique niche, so that your customer can see why going to your store will be more advantageous as opposed to going to a competitor. Offer something that your competitors lack - this can be anything from products, to prices, or even a better "buying experience" with a company that cares about its customers.
Direct mail works for retail business owners, large and small, new and old. No matter how much we use our smart phones and computers, nothing will ever replace physical interaction.
Launch your own Every Door Direct Mail™ campaign today in less than ten minutes. It's fast, easy, and affordable.