If referrals built your business, you're not alone.
Word-of-mouth has always been the lifeblood of roofing companies. It's built on trust, reputation, and a job well done.
But if you’re relying only on referrals to keep your crews busy, you’re leaving a lot on the table—especially in 2025.
Here’s why the most successful roofing companies are diversifying their marketing and winning more jobs (without waiting for a neighbor to “pass your name along”).
The Referral Slowdown Is Real
Let’s be real—referrals are reactive. You can’t control when they come in, and they’re impossible to scale. You’ve got bills to pay, teams to schedule, and jobs to book now—not whenever someone decides to mention you.
In our latest survey, contractors said their #1 marketing challenge is lead generation, not customer satisfaction. Referrals still matter, but they’re no longer enough on their own.
Multichannel Marketing: The Growth Strategy for 2025
Contractors who combine direct mail and digital ads are reaching more homeowners, increasing brand visibility, and generating steady, qualified leads—without depending on chance conversations.
Let’s dig into two key channels that are delivering real results for roofing businesses.
Every Door Direct Mail (EDDM): Reach Every Mailbox on the Block
When you need to get the word out fast and locally, nothing beats Every Door Direct Mail® (EDDM). It lets you blanket entire neighborhoods with high-quality postcards—no mailing list or marketing degree required.
And don't forget, direct mail is the #1 off-line ROI driver for home service businesses in 2025.
With EDDM, you can:
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Target by ZIP code, household income, and other demographics
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Add exclusive offers, seasonal promos, and calls-to-action
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Launch a campaign in just a few clicks
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Hit mailboxes in as little as 5–10 business days
And here’s where it gets powerful: when everyone on the street receives your mailer, it becomes a local talking point. Neighbors share deals, compare offers, and—yes—make referrals. In fact, 71% of consumers are excited to check their mail daily, making direct mail one of the most trusted and visible formats out there.
Bonus: Free Roofing Service Postcard Templates
Don’t have a design team? No problem. Taradel offers FREE professionally designed postcard templates specifically for roofing businesses. Just customize with your logo, offer, and contact info—and you’re ready to print and mail.
Nextdoor Ads: Tap Into Hyper-Local Word-of-Mouth
Want to supercharge your visibility and referrals? Nextdoor is where it’s happening.
This isn’t just another social media site—it’s the neighborhood network, and roofers are seeing serious traction here.
Here’s why it works:
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1 in 3 U.S. households is active on Nextdoor
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77% of users are homeowners—your exact target audience
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67% of users regularly share recommendations (hello, referrals!)
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And get this: Nextdoor users are 161% more likely to be interested in remodeling and construction and 141% more likely to be into home improvement topics
That makes Nextdoor a referral engine—and it allows you to advertise directly to the same homeowners who are already talking about roof repairs, contractors, and renovation projects.
Taradel helps you launch Nextdoor Ads in minutes. You set the ZIP code, budget, and message—we take care of the rest.
Real-World Roofing Campaign: How It All Comes Together
Let’s say a hailstorm hits your area. Here’s how you could generate dozens of new leads in just a few weeks:
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EDDM Postcards
Send a “Free Roof Inspection” offer to 5,000 homes in the storm path. Use bold headlines, local credibility, and a QR code to book instantly. -
Nextdoor Ads
Run a localized ad campaign that appears inside your target ZIP codes, right in between neighbor-to-neighbor posts. Highlight urgency and local reviews. -
Follow-up Facebook + Google Ads
Keep your brand top-of-mind with digital reminders. Reinforce your offer and give homeowners a reason to click and call.
Result? You show up in the mailbox, in the feed, and in the conversation—right when homeowners are ready to take action.
💬 What Our Clients Are Saying
“We had our graphic artist draw up our card and uploaded the file to Taradel. I chose the ZIP codes using their map tool. It couldn’t have been easier.”
— Tim Lewis, Roofing Customer
“We’ve been doing EDDM with Taradel for 6 months and love the results. Our rep is fast, friendly, and makes the process simple.”
— Lauren, Taradel Customer
Ready to Go Beyond Referrals?
Word-of-mouth will always have its place—but it doesn’t have to be your only engine.
With Taradel’s all-in-one platform, you can combine EDDM, Nextdoor, and digital ads to create the ultimate lead machine for your roofing business.
Let’s get you seen, remembered, and recommended—on every street in town.