Seasonal Lawn Care Marketing with Every Door Direct Mail

Lawn care is a seasonal industry, but there are always reasons to advertise throughout the year. Don't let homeowners forget to care for their lawn when the Winter arrives. Seize this chillier time of year as a new opportunity for your business. Remind local homeowners that their hard-work from the Spring and Summer should not go to waste.

A well-groomed lawn, and a landscaped yard, will impress people no matter what time of year. When buyers view a home, when people visit family, or when folks are simply hanging out with friends, a great property only looks as good as its surroundings. Every home and yard can be healthy and well-maintained, no matter the season. When planning a mailing campaign, keep in mind the many different ways you can market your lawn and landscaping business to generate revenue year-round.

Spring means lots of rain, hence the "April showers bring May flowers" saying. For landscapers this is the prime season to advertise. During this time, a direct mailer will be the ideal medium for advertising. Direct mail goes right into local homeowners hands' and provides them with a reason to call you, right away. This is also when homeowners are looking for a great landscaping company to prep and maintain their lawns through the warm seasons. Advertising solutions for over-watered lawns, seeding, and weed control are also great money makers.

In the summer time, the hot sun usually dries out soil and grass causing a straw yellow color to take over the once green grass. Possibly in the summer, a lawn and landscape business can distribute flyers on how to keep a lawn from drying out and what homeowners can do to avoid the drying season. Offer a free lawn check-up and provide solutions to common lawncare issues.

In autumn, the trees are losing their leaves and those always end up on the grass below. This is also when the grass starts to lose it's green luster. The main point of any mailer in this season should be how to keep your lawn healthy with fertilizer so that the drying air of fall and winter doesn't ruin it. This season also calls for leaf collection. It's a perfect time to advertise your leaf collection and removal services. Offer leaf raking service because, nowadays, people are so busy with work and extracurricular activities during the day that going home and raking their lawns becomes a daunting task. Remind local homeowners that time with their families and friends is more important than yard work.

Winter is probably the season that it is less about the lawn and more about maintenance opportunities. In an area that sees a lot of snow, offering snow plow services will keep your business ahead of your competitors. Much like raking leaves, shoveling the driveway after a big snow storm is overwhelming. Also, in an area that doesn't experience a lot of snow, a lawn landscaper can advertise flyers about how to keep your lawn healthy through the winter so it doesn't lose its nutrition. Lawns, gardens, trees, and soil all need maintenance at some point to ensure the optimal conditions for survival and future growth.

Follow these seasonal Every Door Direct Mail campaign ideas to generate more business and enable a steady cash flow. Many homeowners are extremely busy, and the thought of hiring a trusted "local expert" to handle all of these tasks will sound like the best idea ever - and help help grow your business.

Good luck and happy marketing.