What Does Your Lawn Care Mailer Need?

How can you make lawn care flyers stand out in the mail? How can you condense all the beautiful lawns that you have helped through years of hard work and diligence into a single flyer or postcard? As you plan the information to put onto your flyer or postcard, it's best to keep things short and sweet. Which is offering valuable information but still leaving out the most important part, your price. Leaving out this crucial piece of information but including a great offer, you will intrigue your customers to inquire about the prices for your services. And that is where you can learn their needs and better gauge how you can help them.

The content that you put into your postcards or flyers will either make or break your mailer. If your company is represented poorly, your response rate lowers, but if your mailer is professional and your recipients are blown away by it, your response rate increases. Simple enough, right? Now you just have to figure out the right balance between interesting without being too over the top. When your mailer hits homes, your professional services should be featured. To stomp competition, add in a few happy testimonials to boost your immediate likability to new customers.

To increase your chances of standing out, your piece has to interest people. If a company advertises with direct mail and their piece is does not make people want to call and ask about their special offers, then the money spent on mailing has been wasted. You have to make your customers feel the need to call as soon as possible. That is what will make you mailing successful. What matters is how your information and pictures represents your company. You can't just put any extravagant landscaping picture in your mailer because your customers will expect that kind of finished product. You want to include great pictures that are relatable to your business so that your customer can see what you can really do!