Staying Current with EDDM

Marketing methods are always changing, there are countless ways to advertise and reach customers these days. Whether it is through websites, social media, or mailing, marketing has evolved from simple flyers in the mail to a wide net of advertising opportunities. Because of the continuously growing ways to advertise, to stay ahead of the curve and maintain a healthy profit, businesses have to focus on a marketing mix that is right for their business. Always start with one main method of advertising and supplement it with your other tools available.

Direct mail is challenging but with the tools available, it can be so simple. The ever changing economy has businesses all over the country scrambling to find the most cost efficient way to advertise their business. When money is not coming in, it's tough to let money out.

But really, the message here is: no pain no gain; you have to spend money to make money. To achieve all the benefits of smart advertising, the Every Door Direct Mail (EDDM) program lets its users saturate their advertisements in any area in the US. You can own in Virginia but opening a retail location in Kansas, you can use this program to market your upcoming store to the local area in Kansas.

The EDDM program has increased the use of direct mail with businesses all over the country. To vary your message and offers, this program offers a wide range of sizes available for mailing. In addition to your sales copy and design, the size of your piece also plays a big part in the effectiveness of your mailer. The more odd the shape and size, the less likely it will be missed.

All advertising, in their own ways, are effective and when you combine a few to make the best marketing mix for your particular company, it can be great! Using the EDDM program as your main source for marketing and supplementing it with other effective marketing methods definitely will give you the edge in the evolving marketing world!