Medical Practice Postcards for Every Door Direct Mail
Published by
Chris Barr
on
People generally take notice to things that are vibrant and colorful. And the same ideas are transferred to mailing pieces. If your medical practice puts out a postcard that is pleasing to the eye with sharp pictures and lively colors, it is more likely that you will get a better response than Joe's Chiropractic who put out a mailer with dark colors and shocking graphics.
No matter how much we don't want to admit it, people don't like going to the doctors. But it is a necessity and why not make the best of it? Mailing a postcard that emits positivity will permit your customers to see that you are a positive company looking to provide life enriching services.
Here are 5 tips to keep your medical practice Every Door Direct Mail™ postcard effective:
1. Use Vibrant Colors
Try to add in color that is bright and cheerful but keeping your mailer professional. The colors will catch the eye of your customer. Using color and graphics to enhance a postcard will generate a positive emotion.
2. Add Testimonials
Any time that a current customer raves about your services, you should add that into your marketing collateral. Letting other customers know of your great service from anther satisfied customer will ensure referrals and positive publicity.
3. Short and Sweet
Do not put too much information on a small postcard, that causes the postcard to be cluttered and makes the reader less inclined to read your "novel". Stick to short and sweet and to the point.
4. Stay Personal
Add in a picture of two of your office or staff. Keeping things personal on your postcard will be the key to your success. Your customer wants to be assured that they will be taken care of and trust you before even entering your practice.
5. Use Professional Design Service
There is a huge difference between throwing something together and meticulously placed graphics and text on a mailer. Professional designers have worked with plenty of other businesses and they know the ins and outs of what works and what doesn't.