With tax season quickly approaching, now is the time to take action and secure new business. Popular USPS® Every Door Direct Mail® service, delivers maximum ROI.
Tax prep services are just like any other business when it comes to marketing. However, the seasonality of tax service marketing makes launching successful marketing campaign absolutely critical. There is no second chance when it comes to tax season. If your marketing is successful, the sky is the limit. If your marketing fails, you could lose tens of thousands of dollars in critical revenue — or worse.
Here are 3 tips to ensure that your marketing dollars are well spent, with offers that deliver to the right prospects at the right time.
1) Deliver Your Offers Direct-to-Prospect.
Let's be clear, the way you advertise is just as important (if not more so) than the offer itself. You can have the best offer in the world, but if it fails to reach the right prospects, the offer is worthless. With Every Door Direct Mail® from the USPS®, your offer is virtually guaranteed to deliver into a prospects' hands — without other advertisers. In other words, when you mail a GIANT full-color flyer or postcard, the mail recipient is forced to view your offer and decide whether they want it or not. If only a fraction of recipients respond to your offer, you will have a busy tax season. EDDM® is not a "shared mail" envelope (or magazine) filled with competing offers — it delivers your "solo mail" without any attachments to other ads. And that's why you should try EDDM® RIGHT NOW.
2) Know Your Audience, Target Them
Tax services typically have a client profile that they can use for marketing purposes. If you do not have a client profile, create one by using your existing customer database. Ways to build a client profile:
- Household Income Level
- Homeowner vs. Renter
- Median Age (ie: 18-24; 25-34; 35+)
- Presence of Children
Different geographic location will often determine your "average client" type. Some tax services may service low income areas, while other may cater to more affluent individuals and families. Once you know your target audience, you can use the Heat Map ROI™ tool (FREE!) to target them via Every Door Direct Mail® campaigns.
3) Create a Marketing Calendar, Stick To It
Think about it. Would you advise a financial client to invest all of their funds into one hot new trend? Or risk all of their savings on one stock that may boom or bust? The answer is, no.
It is amazing how many tax prep services sink all of their marketing budget (and hopes) into one big television or radio ad, only to watch it fail and send them into financial ruin. Be smart. Create a marketing calendar that will consistently drive new prospects to your business and generate cash flow. The most effective tax season direct mail campaigns deliver offers into local prospects' hands on a bi-weekly or monthly schedule. Consistency and continuous growth is the key. Don't fall into a marketing trap. Plan a marketing calendar for your direct mail advertising, and then support your campaigns with social media, email blast, and online "retention" campaigns. It's smart, and easy to accomplish.