The Benefits of Using Real Estate Postcards to Generate Leads

Mortgage rates and housing inventory. These are two major factors that can impact the real estate market. However, one constant is the significant role of real estate agents.

Almost 90% of recent home buyers used a real estate agent or broker to purchase their home. These happy homeowners often lead to new clients as at least 43% used an agent that was referred to them. Expanding your clientele can begin with one satisfied home buyer.

But how can you ensure you're the agent they choose? Using the right marketing strategy to generate leads is key.

Real estate postcards should be an integral part of it. Read on to find out why.

What Are Real Estate Postcards?

Traditional postcards are an effective way to convey a short message. The images depicted on these 4" x 6" cards usually illustrate a snapshot of places the sender has traveled to. They may also display objects that are significant to them.

Real estate businesses can use them in a similar way to reach potential clients. Postcards provide a versatile medium for the industry. They can help you communicate marketing messages in creative ways to achieve business goals.

What messaging would be most appropriate and ensure success? It all depends on your target audience. You can use postcards to:

• Create brand awareness
• Showcase recently listed properties in the area
• Demonstrate your successes by highlighting "just sold" properties
• Emphasize the benefits of working with your real estate company
• Invite the neighborhood to your next open house

You can also advertise cash purchase plans, low-priced bank-owned properties, and more.

Congratulatory and Home Anniversary postcards can remind past clients of your good work. This helps to make your real estate business their first option when asked for a referral.

The Benefits of Using Real Estate Postcards to Generate Leads

There is greater use of more modern technology to boost marketing efforts. This has often superseded the use of direct mail advertising.

However, this traditional medium sent via the postal service is still as effective. An ANA survey showed that 92% of marketers said postcards were the mail format that produced the best return on investment (ROI). 

Here are a few other benefits of using marketing postcards:

Targeted Advertising

Targeted advertising not only increases brand awareness. It also ensures the people who need or are interested in your service learn about it. You can categorize your audience by area or by using specific demographics.

At Taradel, we provide several options to ensure you reach the right audience. We can help you reach entire neighborhoods or those on your consumer mailing list. We also have an option that allows you to reach commercial clients.

This ensures your postcards get into the hands of people who are buying or selling a property. This can also include those simply thinking about it.

Increased Leads

Reaching the right audience is the first step in generating leads. Your messaging should do the rest.

It should be easy to read and understand. You should also clearly state the real estate services you're offering.

Most importantly, however, you need to let the recipient know what to do. A clear call to action can achieve this.

This formula works for many businesses as direct mail open rates can reach up to 90%. Once opened, 62% of consumers make a purchase based on what they've read.

Ease of Tracking

You can monitor your campaign by tracking the number of mailed and returned postcards. How many leads did your campaign generate?

This will be even easier to identify when you use QR codes and unique landing pages in your postcards. This helps to create more website traffic. 

Knowing the number of leads generated can help you better tailor future campaigns. It also helps improve your mailing lists.

Consider including a promotion in your next mailing. This can include giving open house attendees or referrals a chance to win a prize.

Your campaign should also help to identify follow-ups with potential clients.

Affordable and Effective

As a small business owner, you may have a limited marketing budget. This is another reason to consider real estate postcards. They're more affordable than other advertising mediums. 

When you print your postcards with us, our minimum quantities are low. You'll get a personalized, full-color, impactful design of commercial-grade quality.

Short turnaround times ensure your postcards reach you when you need them. This makes sending them to potential customers fast and easy.

Using our mailing services is also affordable. We'll ensure you stay within budget and enjoy a high ROI.

Design Flexibility with a Personal Touch

There are various messages you can use postcards to convey, as indicated above. Postcards provide the flexibility of tailored designs to suit your messaging.

Your postcards should be classy yet impactful. They provide an opportunity to add a personal touch that aptly reflects your brand. This can help make a lasting first impression for recipients who have never heard about your business.  

A Long-Lasting Medium

Quality postcards will last. It's easy to keep a well-designed postcard on the refrigerator or bulletin board. You can even help ensure this by adding a magnet.

Not only will your postcard be a reminder to the original recipient. Your brand could be noticed by family, friends, or visitors. They'll be more likely to choose your services before another.

The effect of this is that your postcards enjoy an extended shelf life. They can help generate leads long after the initial mailing. Your investment will help you continue growing your business.

Selling Homes One Postcard at a Time

Postcards may seem like a thing of the past to many. However, businesses that include them in their marketing efforts are learning how effective they are.

Real estate postcards can help you grow your business by generating leads and building brand recognition. With a striking design and the right messaging, you can achieve your marketing goals.

Taradel can help you every step of the way. We can create full-color postcards that stand out. Our direct mail products ensure you reach your target audience. 

Get started today! Contact us to discuss which options are right for your business.