Tips for Fitness Club EDDM

Direct mail has become one of the easiest ways to reach clients in certain areas for fitness clubs. Everyone wants to be fit, healthy, and many times they just need the extra push in the right direction. So when you mail a postcard or flyer directly to them motivating them to join your club with great programs, classes, and instructors, that's all they need to get started! Working out is tough and the first step is to get to the actual facility. You need to offer an valuable incentive that your customer feels motivated enough to join your club right then and there of receiving your mailer.

The Every Door Direct (EDDM) Program has simplified the art of direct mailing. To gain more new clients you have to reach as many people as possible. Fitness is definitely a universal activity. Everyone in the country wants to be healthy in shape. This allows your range to become limitless. You can mail to 500 addresses at one time or 50,000 addresses at once. No matter how many addresses, the EDDM Program makes things simple and effortless.

The following applies to all businesses when direct mailing:

• Know your customer
• Offer a great value
• Be informational yet inviting
• Have a great call to action
• Design a professional looking piece

When you want to direct mail to customers for your fitness club, you have to be able to be motivational enough that will encourage your prospective customers to look into joining your club. When they get motivated just by reading your mailer, they could only imagine how much impact you can be on their health in action! The more inspiration and value you add to your mailer, the more your future clients will see how serious you are in helping them on a healthier life path!