'Tis the Season to Increase Traffic

For any business with a physical location that's doing a seasonal promotion, using the Every Door Direct Mail program will increase your response rate and foot traffic. When you have limited time promotions, you not only increase your response rate but also get more people into your retail location. So the more reasons that you offer for people to come to you, the more opportunities you have to sell, sell, sell!

For the best results in advertising before or during the holiday season, putting an expiration date on your coupons will encourage your customers to come in sooner rather than later. Give them an incentive to come in; that will always be the key to direct mailing. Even if they receive your piece and just decide to come in to browse, possibly for holiday gifts, that still gives you an opportunity to catch them at the beginning of their holiday hunt.

Why is it the offer that sells the product? Because in this economy, who's not looking for a good deal? For retail, with so many different competitors, you have to be able to offer the best deal to gain the sale. Not saying that you have to lose money on any promotions, you just have to add value to your product so that your customers can see the advantage of using your company rather than a competitor's.

The Every Door Direct Mail Program was made for small businesses and the more that small businesses take advantage of it, the more that they can increase sales and traffic into their locations.

So when you're planning your upcoming Every Door Direct Mail mailers, keep in mind how important your sales copy and valuable offers are linked to the response you receive. The better they are, the more your small business will be booming come the holiday season!