3 Elder Law Attorney Postcard Tips

When it comes to direct mail, you must be sure that your Elder Law postcards reach every local prospect while producing the desired results — whether that be a call, click, or visit to your office. And without question, the best platform to use is Every Door Direct Mail postcards (reach more homes for less).

Consumers (your prospects) are inundated with marketing messages on the web, via email, across all media platforms, and nearly everywhere they go.

So how do you ensure that your direct mail piece gets noticed?

Direct mail as a platform is a good start. It is the only marketing method that delivers your offer, by itself, directly into a prospect's hands. It forces the recipient to decide whether or not they are interested in your services, on the spot.

But still, there are ways to further increase the likelihood that a recipient of your postcard will convert into a paying client.

Below are some of the designs tips that make your Elder Law marketing postcards standout. Remember, a postcard does not have to be a complete portfolio of your company. Instead, you want to simplify and deliver a powerful message — take care of the rest once you bring the prospect into your office.

1. Realize the power of headlines

The headline is always the first thing someone looks at when they read a postcard, flyer, or publication. Just look at any website, newspaper, or direct mail piece that you receive. The world is driven by headlines, and your postcards should be as well. By applying a catchy headline, you ensure that it captures the reader's attention and informs them of an important issue, benefit, or opportunity.

2. Use contact information correctly

Ensure that you mention your contact information, in the form of a call-to-action, at least two times in your postcard. Usually, this is done by featuring the information once on the front, and once on the back. By doing so, you ensure that the reader knows exactly how and why they should contact you.

For example:
Call Right Now, 888-555-CARE
Protect your family's assets, ensure better care.

3. Use testimonials and "real" stories to connect

The best way to engage with someone who is dealing with life care planning, is to have them relate to matters that they experience in their daily lives. By doing so you will have engaged them at an emotional level, which can be a very powerful action driving mechanism. More importantly, it build credibility and lets the prospect know that you do, in fact, help people and their families as they care for an elder family member.

Try Elder Law Direct Mail, today!