Top Boise-Based Real Estate Group 'Attributes Much of Success' to Taradel Marketing Campaigns

Dawn Templeton, owner and broker of East Boise's #1 Real Estate Team, Templeton Real Estate Group, says her team has used Taradel's EDDM® platform for over a decade to reach buyers and sellers.

"Working with Taradel has been amazing. Their staff is extremely helpful," says Templeton.

Every Door Direct Mail®, commonly referred to as EDDM, is a service provided by the U.S. Postal Service which allows businesses to send targeted marketing materials or advertisements to specific neighborhoods or ZIP codes, without needing to know individual addresses.

Want the full scoop? Check out Dawn's story in the video below!

Video Transcript:

Hello. My name is Dawn Templeton, Broker and Owner of Templeton Real Estate Group in Boise, Idaho. We have been using direct mail campaigns for years now. And we attribute much of our success to our Taradel, EDDM mailing campaigns.

Working with Taradel has been amazing. Their staff is extremely helpful.

And they actually, in the beginning, created our pieces for us, and also helped us to stay on track with our campaigns, and we've had a tremendous amount of success because of it.

We are probably one of first in our area to start using direct mail in the real estate industry here in Boise, Idaho.

And, of course, people have seen our success. So now people other people are following suit. So I highly recommend Taradel, they're fabulous! Their staff is amazing. They're very helpful.

And, yeah, if you stay stick with it, and all of that good stuff, you will have success with direct mail.

More great real estate marketing resources...

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These fully-customizable templates are created by design professionals, guaranteed to meet the USPS requirements, and print with optimal, high-resolution results.

Below, you can scroll through just a few of our standout, available options. Additionally, click on any template and you can begin customizing it!

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2023 Direct Mail Stats for Realtors

39% of customers say they try a business for the first time because of direct mail advertising. (Source: USPS)

Direct mail goes beyond just creating brand awareness – it actually motivates people to take action. But, we don’t mean just by generating calls or website clicks. Direct mail actually directly correlates to purchase decisions meaning it enhances the chance someone will choose you to help them buy or sell their home!  

48% of people retain direct mail for future reference. (Source: Data & Marketing Association)

Direct mail is not easily forgettable like many of its digital counterparts – if you actually want to “forget” about direct mail you have to throw it out, not just scroll past it. This is great news for real estate agents because, while the recipient may not be buying or selling their home at the time they receive your postcard, they will remember your name and business when the time comes in the future.

56% of consumers find print marketing to be the most trustworthy type of marketing. (Source: Alliance Business Services)

Up to 90% of direct mail gets opened, compared to only 20-30% of emails. (Data & Marketing Association)

Direct mail is worth your attention because it catches the attention of potential customers as shown by the fact that 90% of it gets opened. If you want to get your real estate business out in the community, it is critical that you ensure your marketing efforts (& dollars) are put where people will see it. 

Multichannel ad campaigns which include direct mail have 20% higher ROI than campaigns that do not. (TrueImpact) 

You don’t (and shouldn’t) do direct mail or nothing. As the rule of 7 states, it takes ~7 impressions to influence a purchase decision. This is why it is important to market on multiple channels – both online and offline.